David BaerHow Any Small Business Can Create an “Anti-Brand” That Grows by Breaking the RulesContrarianism is in.4 min read·Jan 13, 2024----
David BaerinSmall Business Marketing StrategyThe Art of Listening In Small Business Sales ConversationsWe’re all guilty of it. Including me.3 min read·Jan 6, 2024----
David BaerinSmall Business Marketing StrategyWhy I Collect ‘Old School’ Ads (And How to Use Them for Your Business)Words can be powerful.4 min read·Dec 30, 2023----
David BaerinSmall Business Marketing StrategyHow & Why Small Business Owners Must Stop Thinking Short-TermIf you think food and drinks are expensive at airports or movie theaters, how about this…3 min read·Dec 23, 2023----
David BaerinSmall Business Marketing StrategyThe Art & Science of Non-Traditional Advertising for Small BusinessDid you know that some of the best marketing doesn’t look like marketing at all?3 min read·Dec 16, 2023----
David BaerinSmall Business Marketing StrategyDusty Old Content Marketing Method Gets A Retool (Thanks to the Current SEO Shakeup)I’m not an SEO guy.3 min read·Dec 10, 2023----
David BaerinSmall Business Marketing StrategyA Lesson on Business Positioning from an Master of the CraftDo you know the story about the floor cleaner which became a mouthwash?5 min read·Dec 2, 2023----
David BaerinSmall Business Marketing StrategyWhy Small Business Customers Secretly Act Like SquirrelsEver notice how squirrels dart around, making decisions in the blink of an eye? Your customers aren’t so different (minus the fluffy tails…4 min read·Nov 26, 2023----
David BaerinSmall Business Marketing StrategyYour Business Shouldn’t Look or Act Like Your Competition (And What You Can Do To Make It…There’s a saying that suggest imitation is the sincerest form of familiarity.5 min read·Nov 18, 2023----
David BaerinSmall Business Marketing StrategyA Small Business Guide to Explosive Email Marketing Follow-UpYou know that classic bomb defusing scene where the film’s hero has to choose just the right wire to save everyone?6 min read·Nov 11, 2023----
