How Your Small Business Can Leverage The Ideas Inside Alex Hormozi’s New Book, $100M Leads
Ever felt like you’re shouting into the void when trying to get leads?
How ‘bout we turn that void into an echo chamber of success.
You see, back on August 19, along with tens-of-thousands of others, I was glued to my iPhone watching the launch event for Alex Hormozi’s new book, $100M Leads.
And today, I’ll be sharing a few of the insights from his actionable wisdom.
Why should you care about another business book?
Well, here’s the twist. Alex, much like Gary Vaynerchuk, is a maestro at promoting content to the masses.
But his real genius? Catering to a niche audience.
That massive book launch? A strategic move to boost his company, Acquision.com.
It’s like throwing a giant net to catch a specific kind of fish. Ingenious, right?
Let’s dive into some of the gold nuggets from his book:
“Advertising” in 8 Boxes:
Alex spends a big chunk of the books breaking down 8 different ways to “advertise” (a word he uses to mean both paid an unpaid ways of getting your message in front of people).
- These ways are:
- Warm outreach (1-to-1 to a warm audience)
- Posting content (1-to-many to a warm audience)
- Cold outreach (1-to-1 to a cold audience)
- Paid ads (1-to-many to a cold audience)
- Getting customers, affiliates, employees, and/or agencies to do the above 4 items on your behalf
Who-What-When Ad Framework:
A lot of marketing concepts are needlessly overcomplicated.
This framework is simple.
Define who the audience is… and use clear language so they can identify themselves in the ad copy.
Identify what problem is being solved or what desire is being fulfilled with your offer.
Contextualize the ad with a mention of transformation over time… for example, how things used to be and how (with the solution being offered) things could change for the better in the future.
Leverage in Advertising:
It’s not about working harder; it’s about working smarter.
Leverage is about maximizing results with minimal effort.
Alex does a great job at helping us think about leveraging others to grow our own lead generation more effectively and at a faster rate.
Specifically by recruiting and creating systems to support customers and affiliates, empowering employees, and/or hiring agencies.
The book, which is available at Amazon (aff link), also comes with access to a full suite of training videos.
The Genius Behind Mass Promotion for a Niche Audience:
Before I wrap up, I want to dive a little deeper into a strategy I mentioned above that might seem counterintuitive at first glance.
Why would someone like Alex Hormozi promote his books to a mass audience when his company, Acquisition.com, caters to a select few?
It’s like advertising ice cream in the middle of winter, right?
But here’s where the genius lies.
Promoting to a mass audience does two significant things:
- Brand Awareness: Even if only a fraction of the mass audience becomes potential clients, the sheer volume ensures that a sizable number becomes aware of Acquisition.com. This awareness can lead to word-of-mouth referrals, collaborations, and other opportunities that might not have been possible with a narrow-focused promotion.
- Positioning as an Industry Leader: By reaching a broader audience, Alex establishes himself and Acquisition.com as thought leaders in the industry. This positioning is invaluable. When businesses are looking for guidance, they’re more likely to turn to recognized industry leaders.
Acquisition.com was started in 2021.
They’re kind of like a private equity firm that’s leveraging the know-how of a well seasoned marketing machine.
Investing in one new business each month, Acquisition.com’s portfolio companies rake in a staggering $85 million in revenue annually.
The company also plays matchmaker, connecting businesses with potential buyers and investors.
It’s like a dating service for businesses, ensuring profitable and sustainable partnerships.
So, the next time you see a mass promotion for a niche service, remember the strategy behind it might not be what you think.
Sometimes casting a really wide net can help you catch more of the right fish (while helping others at the same time).
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