David Baer – Medium

David Baer

he/him

Published in
Small Business Marketing Strategy

The Depression-Era Decision That Made Modern Black Friday

In a meeting yesterday, someone mentioned the date of Thanksgiving wasn’t always the same throughout history.

Nov 28

The Depression-Era Decision That Made Modern Black Friday

Nov 28

Published in
Small Business Marketing Strategy

The Shocking Truth About Human Behavior (We’re All Living an Illusion)

Every time you make what you think is a “personal choice,” you’re probably lying to yourself.

Nov 23

The Shocking Truth About Human Behavior (We’re All Living an Illusion)

Nov 23

Published in
Small Business Marketing Strategy

The Hidden Marketing Genius of a 53-Year-Old Owl

Marketing doesn’t need to be complicated to be brilliant. Sometimes the simplest ideas create the most powerful results.

Nov 8

The Hidden Marketing Genius of a 53-Year-Old Owl

Nov 8

Published in
Small Business Marketing Strategy

What Religious Traditions Can Teach Us About Building Customer Communities

Last month, my wife, daughter, and I returned to New York to attend a family Bat Mitzvah. It was in the same synagogue where I had my Bar…

Nov 2

What Religious Traditions Can Teach Us About Building Customer Communities

Nov 2

Published in
Small Business Marketing Strategy

How Small Businesses Can Compete Like Big Brands (Hint: Consultants)

Big companies have a playbook for success, and one of its most powerful tools is something small businesses often overlook: leveraging the…

Oct 27

How Small Businesses Can Compete Like Big Brands (Hint: Consultants)

Oct 27

Published in
Small Business Marketing Strategy

The Surprising Power of Choice Architecture over Consumer Decisions

How Restaurants and Airlines Subtly Manipulate Your Decisions (And Why It Matters)

Oct 23

The Surprising Power of Choice Architecture over Consumer Decisions

Oct 23

Published in
Small Business Marketing Strategy

How Working Backwards Can Move Your Business Forward

Most entrepreneurs I know are all about charging forward — setting ambitious goals, chasing sales, and hunting for new opportunities.

Oct 15

How Working Backwards Can Move Your Business Forward

Oct 15

Published in
Small Business Marketing Strategy

6 Hidden Traps That Can Derail Your Entrepreneurial Journey (And How to Avoid Them)

You know that aroma of freshly brewed coffee that fills the air as you slump in your chair, exhausted.

Oct 10

6 Hidden Traps That Can Derail Your Entrepreneurial Journey (And How to Avoid Them)

Oct 10

A System For Achieving Predictable Revenue In As Little As 6 Months

If you’re like most business owners I know, you’ve been on the marketing treadmill for a while — running ad campaigns, sending out email…

Oct 8

A System For Achieving Predictable Revenue In As Little As 6 Months

Oct 8

Why Most Marketing Strategies Fail to Deliver — And How to Fix Yours

If you’re like most business owners, you’ve likely had that frustrating moment where you wonder, “Where did my marketing dollars go?”…

Oct 7

Why Most Marketing Strategies Fail to Deliver — And How to Fix Yours

Oct 7

David Baer

David Baer

he/him

Longtime marketer writing and thinking about strategic and systematic marketing + artificial intelligence | baeronmarketing.com

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